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8:45am EDT

FutureM/IMS Shared Keynote - Do or Die: Why CEO’s are Terrified of New Digital Technology and What to do About it Hynes Convention Center

9:30am EDT

FutureM/IMS Shared Keynote - The New Digital Marketplace Hynes Convention Center

10:30am EDT

Marketing to the Digital Consumer Hynes Convention Center To Survive You Must Bake Social Directly into Your Product Hynes Convention Center Dunkin’s Startup Turbo Shot Hynes Convention Center

12:00pm EDT

Digital Media, Startups and Lipstick: Driving Innovation at Global Brands Hynes Convention Center Making the Case for Marketing at Harvard Business School Hynes Convention Center Social Engagement With Your Customers Using Google+ Hynes Convention Center The Future of Social is Action and ROI Hynes Convention Center

2:00pm EDT

Entrepreneur's Grill Hosted by Scott Kirsner Hynes Convention Center Future Simple Hynes Convention Center How Will the Class of 2016 Change the World of Marketing? Hynes Convention Center Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing Hynes Convention Center

3:30pm EDT

Horse or Cart? - Debating Technology's Role in Effective Marketing Hynes Convention Center The End of Depth? Marketing Complex Services and Products Hynes Convention Center The Marketing Hub: We Can Be the Madison Avenue of Marketing Hynes Convention Center

4:45pm EDT

FutureM/IMS Shared Keynote - Digital Disruption: Why No One is Equipped for the New Era of Marketing Hynes Convention Center

5:30pm EDT

Small Start-Ups Can Work With Big Brands Hynes Convention Center The End of Market Research As We Know It? MRX Futures Hynes Convention Center

6:00pm EDT

FutureM Feud Hynes Convention Center