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Room
309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
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Wednesday
, October 24
Hynes Convention Center
8:45am •
FutureM/IMS Shared Keynote - Digital Marketing in the Political Arena Fireside Chat
9:00am •
Traditional Marketing is Dead! What’s Your Engagement Strategy?
10:30am •
The New Island of Misfit Toys: Attracting Talent to the Agency of the Future
10:30am •
Smarter Marketing on a Smarter Planet: Are You Ready?
10:30am •
Harvesting Consumer Intent from the Social Web
10:30am •
The Future of Mobile Rich Media and Location Targeting
10:30am •
Consumer Behavior Will Change Marketing Forever
12:00pm •
FutureM/IMS Shared Keynote - Advice from a CMO: How to Avoid Digital Fads and Focus on Things that Work
1:00pm •
Sustainable Marketing is the Future
1:30pm •
How Behavioral Research and Social Insights Deepen Customer Participation
1:30pm •
Attracting A Million Members In A Flash: Joss & Main and Content Commerce
1:30pm •
The Future State of Mobile Audience: Scale, Targeting and Tracking
1:30pm •
Social: Metrics That Will Matter
1:30pm •
Enterprise Software Marketing in an Open Source World
3:00pm •
QR is Dead. Long Live QR.
3:00pm •
Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI
3:00pm •
Social Business and Beyond
3:00pm •
Breakthrough Ideas in a Digital World
3:00pm •
Bringing Digital Content to Brick and Mortar Retail
3:00pm •
Marketing on Facebook? Tell Me a Story.
4:30pm •
Storytelling for Businesses
4:30pm •
You Don't Know SH*T about your Customers
4:30pm •
Big Data, Offers & Mobile Payments Collide & Card-Linked Marketing Emerges
4:30pm •
How can Happiness Moments Change the World of Mobile Marketing?
4:30pm •
Be a Big Data Voodoo Daddy (or Mama)
4:30pm •
Consumer Retention in Mobile Apps
6:00pm •
Mobile First: Reimagining Your Desktop, Tablet, and Smartphone Experience
6:00pm •
The Future of Marketing is On-Demand: Insights on the Next Generation
6:00pm •
Entertainment Without an Entertainment Industry?
Lir
7:00pm •
Find Your Future
WorkBar
7:00pm •
Brew Lab
Timezone
FutureM
America/New York
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FutureM
Oct 22
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26, 2012
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Boston, MA
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Back Bay Social Club
Fidelity's Center for Applied Technology
Firebrand Saints
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Lir
Microsoft's New England Research and Development Center
Space 57 at Revere Hotel
WorkBar
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Room
309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
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Debate
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Game Show
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Panel
Party
Presentation
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Monday
, October 22
Tuesday
, October 23
Wednesday
, October 24
Thursday
, October 25
Friday
, October 26
Venue
Back Bay Social Club
Fidelity's Center for Applied Technology
Firebrand Saints
Hynes Convention Center
Lir
Microsoft's New England Research and Development Center
Space 57 at Revere Hotel
WorkBar
Session Type
Marketing
Media & Advertising
Mobile & Commerce
More
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Room
309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
Event Format
Debate
Demo & Discussion
Demo Night
Game Show
Keynote
Panel
Party
Presentation
Presentation + Demo
Presentation + Workshop
Research Findings
Roundtable Discussion
Unconference
Workshop
