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Thursday, October 25 • 2:30pm - 4:00pm
Social Without Borders: Succeeding in a Global Social Media Landscape

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Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.

avatar for Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

Kevin Palmer- VP, Emerging Media and Innovation, Convertiv

An early adopter and advocate of social networking services, Kevin has been recognized as a social media thought leader since 2004. After leveraging social media to build a large audience of his own, Kevin was quickly sought by companies to help them cultivate and utilize social media as an integral part of their digital marketing efforts. Understanding the power and potential of this new medium, Kevin attended the University... Read More →
avatar for Matt Peters- Creative Director, Pandemic Labs

Matt Peters- Creative Director, Pandemic Labs

Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation's leading social media marketing and analytics agency. Since the agency's inception, Matt has been one of the primary creative and strategic forces behind campaigns with clients like Puma, Canon, DirecTV, Au Bon Pain, and The Ritz-Carlton. Over the past five years, Matt has ensured that Pandemic Labs continues to deliver innovative, best-in-class social media... Read More →

Thursday October 25, 2012 2:30pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA