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Thursday, October 25 • 4:00pm - 5:30pm
The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts

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Customers of the future will demand personalized experiences.  But knowing we should be customizing the experience isn't enough and pulling the trigger can be scary.  In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization on UX and Technical levels and leveraging business strengths against business requirements even with limited resources.  After the presentation, the attendees will be invited to participate in an interactive planning session for a ‘Client’ where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.  Come join us and begin defining your own experience!

The hashtag for this session is: #AOCustoms.


Speakers
avatar for Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley - Director of Information Architecture, Agency Oasis

Brendon Buckley acts as Director of Information Architecture and oversees IA for clients such as Standard & Poor’s, Fidelity, Navistar, Spotfire and Sanford Health Network. Brendon leads a team which identifies and defines project requirements, information hierarchy and site structure for a myriad of project ranging from web to mobile to extranets. Through a unique set of deliverables that include an interactive sitemap, clickable... Read More →
avatar for Jason Fields - Vice President, Agency Oasis

Jason Fields - Vice President, Agency Oasis

Jason has been with Oasis since 2009 and with nearly fifteen years of interactive service Jason offers an analytic and personalized vision of the industry to Agency Oasis. With components of design, development and experience architecture in his past he offers an expansive range of to all of Agency Oasis's clients by leveraging best practices from many verticals against business needs. | | In support of his industry work Jason holds a Faculty... Read More →
avatar for Mat Thomas - Creative Director, Agency Oasis

Mat Thomas - Creative Director, Agency Oasis

Mat Thomas serves as Creative Director for Oasis, where he touches nearly every aspect of the agency's development projects to ensure the highest level of design consideration, brand cohesion, and experiential innovation. Mat directly leads a team of graphic artists and user experience professionals to conceptualize and design the digital brand experiences that Oasis produces. His approach to design development is highly collaborative, often... Read More →
avatar for Nick Laidlaw - CTO, Agency Oasis

Nick Laidlaw - CTO, Agency Oasis

As a co-founder and principal of Oasis, Nick provides extensive technology management and over 12 years of development experience. Nick has first hand experience architecting and developing world-class web applications using a variety of technologies. Nick’s roots are in web development with particular expertise with .Net, Cold Fusion, ASP, JSP, MS SQL and Oracle. Nick believes in a strong bond between creative and technology and holds it... Read More →


Thursday October 25, 2012 4:00pm - 5:30pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA