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Thursday, October 25 • 6:00pm - 8:00pm
DataXu’s Data Brew: The Data-driven Power Shift

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There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind.

Join us for DataXu’s Data Brew, a gathering of leading minds for a rousing discussion on the power of Big Data insights and steps for companies to get started in unlocking the power of their data.

Don’t miss the power shift, or this event.


Speakers
avatar for Mike Baker- CEO and Co-Founder, DataXu

Mike Baker- CEO and Co-Founder, DataXu

Mike is CEO of DataXu, a leader in digital marketing management solutions. Before DataXu, he was VP at Nokia, where he created and ran Nokia Interactive. He came to Nokia through its acquisition of Enpocket, where he was the founding investor and CEO. He was also EVP at CMGI and Engage Technologies. | | Before that, Mike was a partner in a venture capital firm and a telecom & media lawyer in Washington. An angel investor in over 20... Read More →
avatar for Chuck Hollis- VP, Global Marketing CTO, EMC

Chuck Hollis- VP, Global Marketing CTO, EMC

A 17-year EMC veteran, Chuck is a long-time member of EMC’s management team, working on strategic aspects of marketing, business development and technology. He is a popular industry blogger (http://chucksblog.emc.com) and writes frequently about advanced IT leadership topics. Chuck is particularly interested in how IT groups are re-organizing and re-structuring to meet new expectations and new missions. | | Today, he is very focused... Read More →
avatar for Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport- Visiting Professor, Harvard Business School

Tom Davenport is the President’s Distinguished Professor in Management and Information Technology at Babson College and a Visiting Professor at Harvard Business School (2012-2013). | | He is also the research director and co-founder of the International Institute for Analytics. | | An author or coauthor of 14 books and more than 100 articles, he helps organization to revitilze their management practices in areas such as analytics... Read More →


Thursday October 25, 2012 6:00pm - 8:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA