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Thursday, October 25 • 2:00pm - 4:00pm
An Open Source Approach to Agile Marketing

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The pace of marketing is accelerating. Digital marketers demand agile technology solutions that accelerate their ability to connect with prospects and customers.  

 

Open Source technologies such as Drupal are giving digital marketers new freedom and flexibility to exceed their goals for building brand affinity, generating new demand, and expanding their digital footprint dynamically across web, social, and mobile channels.

In this presentation, we'll discuss how using an open source Drupal–optimized platform to build amazing digital experiences that drive customers to take action whether it's on a microsite, within a social community, or in the virtual checkout aisle. 

Accelerate marketing innovation from idea to experience at web speed across any channel or device and create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.

 


Speakers
avatar for John Carione- Senior Director, Solutions Marketing, Acquia

John Carione- Senior Director, Solutions Marketing, Acquia

John Carione is the Senior Director for Solutions Marketing at Acquia | focused on helping customers create amazing digital experiences delivered | on the Drupal Open Source platform. John is responsible for understanding | and crafting customer requirements for delivering unified web experiences | that span content, community, and commerce along the customer journey. | Prior to Acquia, John held variety of | Marketing and Corporate Development... Read More →

Sponsors

Thursday October 25, 2012 2:00pm - 4:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA