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Thursday, October 25 • 2:00pm - 4:00pm
Will Bigger Data Mean Bigger Problems or Opportunities?

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Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?


Speakers
avatar for Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter- COO, BzzAgent (moderator)

Paul Hunter has a passion for turning data into actionable insight — solving problems with mathematics, algorithms and arraying data visually. As COO of BzzAgent, the social marketing arm of dunnhumby, Paul leads the charge to fully incorporate dunnhumby customer insight into... Read More →
avatar for Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland- General Manager, DLX Consumer Products, Datalogix

Rob Holland is General Manager of the DLX Consumer Products vertical responsible for managing sales, product development and operations for CPG and Retailer Advertiser media and measurement solutions. Rob joined Datalogix after successful roles at Nielsen, Safeway and Clorox where... Read More →
avatar for David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz- EVP, Business & Platform Development, WPP Digital

David Spitz has been instrumental in the transformation of WPP from an advertising and marketing agency group into a digital and data-driven marketing services organization. He is responsible for the development of the network’s “Big Data” platform which is enabling the delivery... Read More →
avatar for Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock- Senior Vice President, Media Partnerships, dunnhumby

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock... Read More →
avatar for Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon- Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets

Dan Salmon covers the Advertising and Marketing Services industries for BMO Capital Markets, including ad agency holding companies, direct/data marketers, and internet marketing and advertising technology. His flagship research series “The Race for the Digital Marketing Hub... Read More →


Thursday October 25, 2012 2:00pm - 4:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA