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Friday, October 26 • 1:00pm - 5:00pm
The College Faceoff: Social Media for Social Good

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The 2nd Annual College Face-off:Social Media for Social Good is back and better than ever. Student teams from the Boston area’s colleges and universities will design a marketing campaign focusing on social web efforts for a local non-profit organization. Each team will present to a panel of judges, consisting of marketing professionals in the area, with three finalists determined based on the creativity and innovation, plausibility, effectiveness, and presentation of their strategy. The Grand Prize winner will be chosen by the audience using live voting metrics and that team receives a cash prize donation to the non-profit they are paired with. Students have the opportunity to challenge their skills toward social good while marketers have the chance to see how Millenials think on their feet about effective marketing campaigns at this live competition. 

Created by FutureM's Student Thought Leaders  - a group of undergraduate students engaging their on-campus communities in FutureM.


Speakers
avatar for Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane- Co-founder, BostonTweetUp

Joselin Mane, a first generation Dominican American, is a passionate Internet Marketing Consultant with 20 years of computer technology experience, eight years of online marketing experience, and 10 years experience in business development. Joselin is co-founder BostonTweetUp.com, an event planning & promotional service that provides people with a central resource to learn about networking events and Tweetups (gatherings of people who... Read More →
avatar for Michael Bourne - SVP / Account Director, Mullen

Michael Bourne - SVP / Account Director, Mullen

Michael has been bringing innovative and complex technologies down to the human level since embarking on a career in PR. A diverse collection of acronyms, the tech he has promoted ranges widely – from the world's first quantum cryptography network, 8-megapixel sub-$1000 digital SLR camera, PEN compact camera, hydrogen-powered Hummer and Chevy Volt EV, to anti-sniper sensors, podcast transcribers, and digital music players. | | While... Read More →
avatar for Mike Bentley - Boston Globe

Mike Bentley - Boston Globe

Mike heads up the Digital Sales team at the Boston Globe and Boston.com.  Prior to this role, he ran the advertising product team and was the key player from the business side for a variety of initiatives, including Your Town and BostonGlobe.com.  Mike is now responsible for monetizing all digital properties, whether it is coming up with custom solutions for customers or partnering with vendors.  His recent passions are RadioBDC... Read More →
avatar for Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning - General Manager, The Berklee Music Network

Stefanie Henning serves as the General Manager for The Berklee Music Network, Berklee’s exclusive social network and career development platform for Berklee–trained and affiliated musicians and music industry professionals. Prior to her role at the Network, Stefanie was Chief Marketing Officer for Berkleemusic.com, leading marketing, business development and product development for Berklee’s award-winning continuing education... Read More →

Sponsors

Friday October 26, 2012 1:00pm - 5:00pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA