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Thursday, October 25 • 9:30am - 11:00am
Can Neuroscience Make Advertising and Marketing More Effective?

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Neuroscience, “how consumers actually think,” rapidly expanded its impact in the marketing decision-making process. The ARF Neurostandards Project led a groundbreaking charge to understand the science behind neurological and biometric advertising research. Leading marketers American Express, Campbell’s, Hershey’s, Colgate, GM, MillerCoors, and others participated in this study. In this session, we’ll present the insights of this landmark study and help you determine how, when, and why to employ Neuromarketing methods. Anybody interested in improving advertising effectiveness should attend. We’re confident this session will help you understand the opportunities and challenges to this promising new field. 


Speakers
avatar for Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Dr. Horst Stipp- EVP of Global Business Strategy, The Advertising Research Foundation

Former SVP, Strategic Insights & Innovation, in the Research department of NBC Universal. Horst oversaw strategic marketing and consumer research for NBCU's TV networks and new digital platforms. Horst received his Ph.D. in Sociology from Columbia University and has been involved in media research for 30+ years. He has written in journals and contributed to books on the development of the media in the digital age and has presented these... Read More →
avatar for Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav- CEO, Neuro-Insight US Inc.

Pranav Yadav is the CEO of Neuro-Insight US. Prior to Neuro-Insight, Pranav worked at ReD Associates, a global leader in innovation strategy consulting. At ReD, Pranav gained experience across industries – product innovation strategy (global tech giant), designing a sustainable city of the future (Europe); and a strategy to re-define organized gaming (leading entertainment group). | Prior to ReD, Pranav was part of the Structured... Read More →
avatar for Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci- CEO & Chief Science Officer, Innerscope Research, Inc.

Dr. Carl Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. He is the former Director of Social Neuroscience at Massachusetts General Hospital. He received his B.A. at Columbia University, his M.A. in psychology and philosophy at Oxford University and then completed his M.D. at Harvard Medical School. He is on faculty at Harvard Medical School and has extensive training in psychophysiology and neuroscience through... Read More →
avatar for Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

Karl Rosenberg- EVP, MSW Neuroscience, MSW Research, Inc.

At MSW Karl develops neuroscience tools to marketers to drive understanding of the consumer brand experience. Karl has worked with top consumer and technology companies globally for over 30 years.
avatar for Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis- Managing Director, Gallup & Robinson

Scott Purvis is Managing Director of Gallup & Robinson, a brand communications research and consulting firm. With twenty-five years of experience in research and communications, Scott has been the principal researcher on hundreds of published and proprietary studies about advertising effectiveness and works with leading companies to help them develop, assess and improve the effectiveness of their messaging.. He is also is the author... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA