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Tuesday, October 23 • 12:00pm - 1:30pm
Mobile Commerce Summit: Panel 1 – The War for Your Customer

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Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 


Speakers
avatar for Andy Miller- Director of Mobile Products, Constant Contact

Andy Miller- Director of Mobile Products, Constant Contact

| Andy Miller is Director of Mobile Products at Constant Contact. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company. | | Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com, and StockCar Stocks Mutual Fund where he served on the Board of Directors. In addition, Andy has held various positions at PFPC, T. Rowe... Read More →
avatar for Janet Muto- Managing Partner, High Start Group

Janet Muto- Managing Partner, High Start Group

Before High Start Group, Janet served as the VP of Marketing and CMO for Constant Contact, where she grew the SaaS business to 25,000 SMB customers. She was VP of Worldwide Marketing for MicroTouch Systems, where she led the MicroTouch-Enabled branding program and developed strategic partner programs with companies including Dell, ViewSonic, and IBM. At Hewlett-Packard, she served as Worldwide Marketing Group Manager for the Unix... Read More →
avatar for Joshua Robin- Director of Innovation, MBTA

Joshua Robin- Director of Innovation, MBTA

Joshua Robin is the Director of Innovation at the MBTA in Boston. He has led the T's award-winning open data initiative and the authority's efforts to work with independent developers to provide riders with real-time information. | | As a result of these efforts, more than 50 apps have been developed with MBTA data. In addition to open data, Josh has also led numerous real-time signage and customer information projects including the... Read More →
avatar for Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike Grimes- SVP Mobile Commerce, Catalina Marketing

Mike is responsible for driving expansion of Catalina’s mobile shopper marketing solution that combines fully integrated self-checkout with real-time delivery of relevant content via shoppers’ smartphones. Mike was formerly the CEO of Modiv Media which pioneered in-store mobile commerce for supermarket and was acquired by Catalina in April 2012. Prior to Modiv, Mike was active in real-time proximity and wireless mobility... Read More →


Tuesday October 23, 2012 12:00pm - 1:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA