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Tuesday, October 23 • 12:00pm - 2:00pm
Digital Media, Startups and Lipstick: Driving Innovation at Global Brands

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In a lively and insightful conversation, Rachel Weiss, VP of Digital Strategy and Innovation for L’Oreal and Rudina Seseri, Partner at Fairhaven Capital will discuss the state of digital innovation at big brands, the role of social media and the challenges and successes of navigating large corporations as a startup. Rachel will share her perspective on digital trends and the big initiatives at L’Oreal that are helping to drive their success. Rudina will lend a unique view of the new consumer landscape as a digital media Venture Capitalist to help illuminate what’s happening on the forefront of technology.

 


Speakers
avatar for Rudina Seseri- Partner, Fairhaven Capital

Rudina Seseri- Partner, Fairhaven Capital

Rudina serves as a Partner at Fairhaven Capital, which she joined at its inception in 2007. She has invested in and served on the boards of CrowdTwist and FashionPlaytes. Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic investments including acquisitions such as iView... Read More →
avatar for Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss- VP of Digital Strategy, L’Oréal USA

Rachel Weiss is Vice President of Digital Strategy at L'Oréal USA and Chair of L'Oréal USA Women in Digital. Weiss is responsible for digital marketing, social media strategy, and new digital business ventures and partnerships at L'Oréal USA. She is also chair of L'Oréal USA Women in Digital, an initiative that celebrates and nurtures women working in technical and digital roles by promoting the design of new and... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA