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Tuesday, October 23 • 2:15pm - 3:00pm
Mobile Commerce Summit: Panel 2- The New Role of Media, Marketing and Big Data

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As mobile commerce technologies link together data on customers, their purchases, and their payment methods the volume and detail of possible information is exploding. But with all this information, how do businesses determine the valuable insights into consumer behavior? How will big data trends impact mobile strategies for retailers, CPG companies, banks and credit card companies? This panel will look at everything from social media and web analytics, to shopping behavior and consumer preferences.

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Ben Saren- Vice President, Marketing, Litle & Co

Ben Saren- Vice President, Marketing, Litle & Co

Ben is an entrepreneurial, innovative executive with 15 years of marketing, technology, and business development experience for B2B and B2C companies large and small. Ben is currently Vice President of Marketing at Litle & Co., #1 on the 2006 Inc 500 and the pioneer in Card-Not-Present payment solutions and payments intelligence. Prior to joining Litle, Ben was Co-Founder & CEO of CitySquares, the forerunner in hyper-local search... Read More →
avatar for Molly Plozay- Vice President, First Data

Molly Plozay- Vice President, First Data

Molly is responsible for global loyalty product innovation and business development at First Data. She has 22 years of experience in card and payment processing with fifteen years of focus in cardholder marketing products, including pricing, rewards, cobranding and communications. | | Molly has spent the last five years focused on new loyalty opportunities, including Merchant Funded Programs, Relationship Loyalty and Retail Loyalty... Read More →
avatar for Greg Garson- Practice Lead, High Start Group

Greg Garson- Practice Lead, High Start Group

Before High Start Group, Greg was with MasterCard Advisors, where he managed a team focused on delivering strategy development and implementation consulting engagements across all areas of marketing, cards/payments and business change. Greg’s expertise is in new value proposition development, innovation (including mobile payments, digital marketing, technology advancements in commerce and payments), customer insight, user... Read More →
avatar for John Caron- Vice President of Marketing, Catalina

John Caron- Vice President of Marketing, Catalina

Bringing over 20 years of management and entrepreneurial experience in media, commerce technology, and services, John manages Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where he was SVP of Marketing. John has been a driving force behind the growth, IPO, and sale of a half-dozen early-stage and high-growth companies including ATG (now... Read More →
avatar for Gene Wisniewski- SVP Sales, Linkable Networks

Gene Wisniewski- SVP Sales, Linkable Networks

Gene has worked extensively in the retail environment within various business channels, combining his brand and promotional expertise with loyalty marketing experience to support client growth. | | Wisniewski has a long history of senior sales and marketing positions, anchored by sales and marketing experience in both consumer products and loyalty services companies, initially as director of sales at PepsiCo and subsequently as a vice... Read More →


Tuesday October 23, 2012 2:15pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA