Should innovative, logical, creative marketing practices always lead decision-making? Should technology simply be considered when deciding the most appropriate tool for delivering an effective message? Or should the prevailing technology of the day drive marketing practices? Technology determines the manner in which people are consuming and accessing information. Should we consider technology first in order to help determine appropriate messaging? Join uTest CMO Matt Johnston and Gazelle CTO Benjamin Katz as they debate an issue that will only become more common as technology advances at an exponential rate. For this debate, you will decide the winner!