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Tuesday, October 23 • 3:30pm - 4:45pm
Horse or Cart? - Debating Technology's Role in Effective Marketing

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Should innovative, logical, creative marketing practices always lead decision-making? Should technology simply be considered when deciding the most appropriate tool for delivering an effective message? Or should the prevailing technology of the day drive marketing practices? Technology determines the manner in which people are consuming and accessing information. Should we consider technology first in order to help determine appropriate messaging? Join uTest CMO Matt Johnston and Gazelle CTO Benjamin Katz as they debate an issue that will only become more common as technology advances at an exponential rate. For this debate, you will decide the winner! 


Speakers
avatar for Walter Frick- Business Editor, BostInno

Walter Frick- Business Editor, BostInno

| Walter Frick is the Business Editor at BostInno, covering technology and venture capital. He is a contributor to Technology Review and has previously written for The Atlantic, The Atlantic Cities and Nieman Journalism Lab, among other publications.
avatar for Benjamin Katz- Chief Technology Officer, Gazelle

Benjamin Katz- Chief Technology Officer, Gazelle

Ben is CTO at Gazelle, the nation's leading high-end consumer electronics trade-in site.  | | Prior to joining Gazelle Ben held various roles in companies including: CIO of Rue La La; Vice President of Innovation at Allurent; and Director of Technology at ATG.  | | His technical interest lies in practical techniques for developing large-scale websites and he has consulted on architecture of various websites including jcrew.com... Read More →
avatar for Matt Johnston- Chief Marketing Officer, uTest

Matt Johnston- Chief Marketing Officer, uTest

With more than a decade of experience at companies ranging from early-stage startups to publicly traded enterprises, Matt Johnston leads uTest's marketing efforts. | | As CMO, Matt leads uTest’s efforts in shaping its brand, building awareness, generating leads, forming partnerships and helping define uTest’s expansion strategy. | | Prior to joining uTest, Matt served as VP of Marketing at OnForce. He has also served as Director... Read More →


Tuesday October 23, 2012 3:30pm - 4:45pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA