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Tuesday, October 23 • 12:00pm - 2:00pm
Making the Case for Marketing at Harvard Business School

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In the digital age the field of marketing communications continues to evolve at a dizzying pace changing the dynamic between firms and customers and placing new expectations and pressures on marketing organizations. Brian will discuss seven key trends that are driving those changes and the implications they have for marketing leaders. He will show how Harvard Business School has integrated digital and social media into its marketing and communications to promote faculty work, create and engage virtual communities, and generate buzz. And he will talk about the challenges of relinquishing control of an esteemed brand in the digital realm.


Speakers
avatar for Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

Brian Kenny- Chief Marketing and Communications Officer, Harvard Business School

As the first CMCO for Harvard Business School, Brian develops the strategy for positioning HBS as the global leader in management education. He is responsible for aligning all branding, marketing, and PR efforts across the publishing and teaching enterprise. Over 20 years he has held senior marketing and communications positions in several global institutions in higher education, technology and professional services.


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA