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Tuesday, October 23 • 12:00pm - 2:00pm
The Consumer Is Speaking, Why Are We Still Trying to Interrupt?

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More than 2 decades into the Internet Age consumers have seized control of their path-to-purchase. They rely less on distracting advertising and are now empowered by digital tools to make smart buying decisions on everything from televisions to toilet paper.   This session features real examples and insights that indicates how consumers say they want to be engaged by brands, and how advertisers and retailers are actually doing it. The cases also bring into focus a future where effective advertising facilitates consumer behaviors rather than tries to interrupt them.

 


Speakers
avatar for Jon Opdyke- Chief Executive Officer, HookLogic

Jon Opdyke- Chief Executive Officer, HookLogic

Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize online lead generation and optimize telesales and field sales success rates. In earlier roles, he worked on... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA