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Tuesday, October 23 • 1:30pm - 2:00pm
Mobile Commerce Summit: Keynote- A Consumer’s Perspective on Mobile Commerce

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From a consumer’s perspective, what are the new technologies and tools they have at their fingertips? What are the accelerators and barriers to adoption? How can Mobile Commerce go mainstream by 2013?

This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:

 

12:00 pm – 12:30 pm Registration and Lunch

 

12:30 pm – 12:45 pm Opening Remarks

 

12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.

 

1:30 pm – 2:00 pm Keynote – Walt Doyle

 

2:00 pm – 2:15 pm Break and Networking

 

2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce

 

3:00 pm – 3:15 pm Break and Networking

 

3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce

 

4:00 pm – 4:15 pm Closing remarks

 

 

 


Speakers
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of consumer media and technology for over 15 years. Prior to joining WHERE in 2005, Walt was a GM of MapQuest (AOL). His career began in Hong Kong with Dow Jones... Read More →


Tuesday October 23, 2012 1:30pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA