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Tuesday, October 23 • 4:45pm - 5:30pm
FutureM/IMS Shared Keynote - Digital Disruption: Why No One is Equipped for the New Era of Marketing

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During this provocative presentation, Shiv Singh will discuss why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that is going increasingly digital. The role of real-time marketing, the changing of business models, the separation of brands from products and how driving advocacy, purchase intent and selling is changing.  He'll also discuss how Facebook can turn into a $100 stock very quickly.


Speakers
avatar for Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv Singh- Global Head of Digital, PepsiCo Beverages

Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover and is a past Effies Grand Jury judge. The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. As the Global Head of Digital for... Read More →


Tuesday October 23, 2012 4:45pm - 5:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA