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Wednesday, October 24 • 10:30am - 12:00pm
Consumer Behavior Will Change Marketing Forever

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The science of why we buy has become the hottest topic in CMO offices, neuro insight is changing the way we study and understand consumers. Gary singer will provide a new overview into insights on consumer decisions making.  He will give an overview of the tools that CMO's are now employing to understand consumers and the technology that exists to understand consumers. Buyology will provide a real case study on how they merge tech and science to uncover deep insights about consumers. 

 


Speakers
avatar for Gary Singer- CEO, Buyology

Gary Singer- CEO, Buyology

Gary Singer is the founding partner and CEO of BUYOLOGY INC, a leading neuro-insight firm, focused on understanding the non-conscious. Before Buyology, Gary served as the Chief Strategy Officer at Interbrand, where he co-led the development of Interbrand’s global intellectual property. Prior to joining Interbrand, Gary was a Partner at McKinsey & Company. Prior to that, he was the Managing Director (CEO) of D’Arcy St... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA