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Wednesday, October 24 • 10:30am - 12:00pm
The Future of Mobile Rich Media and Location Targeting

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Mobile has changed the way people communicate, consume content, and shop.  In the future, it will be more important than ever before for brands to connect with mobile consumers in a targeted, personal way—wherever they are—to make an impact and drive results.   But what’s the best way to engage your target audience and how can you couple rich media and location targeting to achieve your desired results? Join us as we explore strategies for creating meaningful rich media mobile ads and targeting them to consumers most likely to take action with sophisticated location-targeting.  

avatar for Sarah Fay (Moderator)

Sarah Fay (Moderator)

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics... Read More →
avatar for Grant Stratemeyer- VP of Business Development, Celtra

Grant Stratemeyer- VP of Business Development, Celtra

Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500... Read More →
avatar for Walt Doyle-CEO, PayPal Media Network

Walt Doyle-CEO, PayPal Media Network

Walt sets the vision and strategy for the PayPal Media Network. An outwardly facing CEO and strategist, Walt led the WHERE business for five years, which resulted in the April 2011 acquisition by PayPal. Walt’s passion for emerging technology has kept him on the leading edge of... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Media & Advertising