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Wednesday, October 24 • 8:45am - 9:30am
FutureM/IMS Shared Keynote - Digital Marketing in the Political Arena Fireside Chat

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As the presidential election approaches, what can marketers learn from Barack Obama and Mitt Romney¹s digital campaigns? Moderated by Dorie Clark, a former political journalist and spokeswoman for Howard Dean¹s groundbreaking presidential campaign, this session will explore current best practices, the difference between digital marketing in the political and business realms, and emerging trends we can expect to see in 2013 and beyond.


Wednesday October 24, 2012 8:45am - 9:30am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA