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Wednesday, October 24 • 9:00am - 11:00am
Traditional Marketing is Dead! What’s Your Engagement Strategy?

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Today’s marketing strategy must focus on engaging audiences both new and existing. With engagement comes viral Word-of-Mouth and customer endorsements – the anchors of Engagement Marketing. It is crucial to understand “why” and “how” engagement should be a strategic element of your marketing approach. With new technologies, tools and platforms emerging every day, marketers need to attack these opportunities with clear objectives and measurement. From mobile to social to loyalty programs, this session will examine the Engagement Marketing concepts, strategies and technologies that allow brands both small and large to engage and interact with customers to drive business results.


Speakers
avatar for Dave Balter- Founder and CEO, BzzAgent

Dave Balter- Founder and CEO, BzzAgent

| Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and was sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby.
avatar for Teicko Huber - CEO, Focus2Grow

Teicko Huber - CEO, Focus2Grow

Teicko Huber is the founder of Focus2Grow, a business-to-business management consulting firm that lives at the intersection of Sales and Marketing; SMarketing. With the development of the Periodic Table of Topline Growth - empowering salespeople and marketing teams with technology, strategy and training - Teicko has enabled companies to successfully interpret the client decision making journey, while facilitating the necessary course to ensure... Read More →
avatar for Gail Goodman- CEO, Constant Contact

Gail Goodman- CEO, Constant Contact

A small business expert and visionary, Gail has revolutionized the way that small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the company to more than 500,000 customers worldwide and its initial public offering on NASDAQ in October 2007. | | Gail was named "Executive of the Year" at the... Read More →
avatar for Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman- Senior Vice President, Consumer Businesses, CityGrid Media

Kara Nortman is the Senior Vice President, Consumer Businesses for CityGrid Media, an IAC owned online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. In this role, Ms. Nortman is responsible for overseeing all CityGrid Media’s consumer businesses, which include Citysearch, Insider Pages and Urbanspoon. In... Read More →
avatar for Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael Hagan - Chief Rockstar and Chief Operating Officer, LevelUp

Michael is a Boston entrepreneur and an expert in the mobile payments space. As the Chief Rockstar and COO at LevelUp, Michael is responsible for using LevelUp’s mobile payment network to help restaurants and retailers increase revenue and loyalty. Before LevelUp, Michael built two companies, the first of which he started while a student at Drexel University in Philadelphia.

Sponsors

Wednesday October 24, 2012 9:00am - 11:00am
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA