Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Tuesday, October 23 • 10:30am - 12:00pm
To Survive You Must Bake Social Directly into Your Product

Sign up or log in to save this to your schedule and see who's attending!

No-one doubts the importance of social, but few companies know how to integrate it into their strategy for real monetary benefits. In the future, all companies will solve this problem by learning how to bake social directly into their product experiences, from the beginning. In this session, Harvard Business School professor Misiek Piskorski will draw from his extensive research on over 60 companies in a wide variety of industries to identify the keys to making it work. Ranging from Zynga through Nike all the way to American Express, he’ll show how building social strategies based on connecting people to other people leads to profitable success.


Speakers
avatar for Misiek Piskorski- Associate Professor of Business Administration and Richard Hodgson Fellow, Harvard Business School

Misiek Piskorski- Associate Professor of Business Administration and Richard Hodgson Fellow, Harvard Business School

Misiek is an expert on why and how people use various on-line social platforms, both in the US and abroad. He also stuides how firms can leverage these platforms to build social strategies. He has also applied many of these insights to large organizations as they seek to become more agile and use social networks to execute their strategies. He is documenting this research in a book called Social Platforms and Social Strategy, forthcoming in... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA