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Tuesday, October 23 • 10:30am - 12:00pm
Advertising That Learns™ Enables Higher Education

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Learn how The First Marblehead Corporation applies big data and artificial intelligence to programmatic buying to successfully increase the availability of higher education student loans and the acquisition of qualified applicants.


Speakers
avatar for Andrew Kling - Vice President Group Director, Havas Edge

Andrew Kling - Vice President Group Director, Havas Edge

Andy partners with clients to form a deep understanding of their business and to provide strategic counsel to them in rapidly evolving marketplaces. With 15 years of experience developing successful B2B and consumer multi-channel marketing plans and web sites, he has focused on both brand and business growth. Andy led engagements for clients in complex legal regulatory environments like First Marblehead, GlaxoSmithKline, and GE Healthcare... Read More →
avatar for Eric Porres- CMO, Rocket Fuel

Eric Porres- CMO, Rocket Fuel

Eric Porres is the CMO for Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers. Prior to Rocket Fuel, he was the CMO for Lotame Solutions, a marketing technology company. Eric previously was a founding partner of Underscore Marketing, and built the organization into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, an online political marketing firm that... Read More →


Tuesday October 23, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA