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Tuesday, October 23 • 12:00pm - 2:00pm
Social Engagement With Your Customers Using Google+

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We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.  


Speakers
avatar for Gopi Kallayil- Chief Evangelist,	Google Social for Brands

Gopi Kallayil- Chief Evangelist, Google Social for Brands

Gopi Kallayil works at Google as the Chief Evangelist for Google Social for brands. Earlier he worked on marketing the company's flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google's publisher-facing product. Before joining Google, Gopi was on the management team of two Silicon Valley venture funded startups and a consultant with McKinsey & Co. He has also led large... Read More →


Tuesday October 23, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA