Opening night is the kickoff event to the biggest marketing festival in Boston. A celebration of our awesome community, a get-together of the industry’s best and brightest from around the country. How better to launch a great week than a party!? Fantastic music, food and drinks will get us rolling. We’ll have various digital adventures for you to partake in and there will even be some learning!
Our featured speaker is Shira Lazar, host and executive producer of Emmy-nominated ‘What’s Trending with Shira Lazar’. Shira’s show, a daily happening on YouTube, is a live interactive show and 24/7 news hub, showcasing the biggest events, viral videos, celebrity interviews and pop culture memes. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to Follow on Twitter," Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others.
At Opening Night, Shira, along with her partner in crime, Damon Berger, CEO of What’s Trending, will discuss internet culture and digital trends. Using their favorite Top 5 lists from the show, they will reveal the secrets to modern marketing via the best online video examples of entertainment, branding, and content marketing. With consumers becoming their own media companies and the ability to build (or bust) brands through social, new modes of content creation are driving innovative approaches to marketing. Shira and Damon will provide an eye-opening look at what’s next.
Join us for the biggest celebration of marketing innovation during FutureM week – Opening Night is sure to rock you.
*You must be 21 to attend this event.