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Tuesday, October 23 • 5:30pm - 8:00pm
The End of Market Research As We Know It? MRX Futures

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Marketing research will always be integral to making the right marketing decisions. What types of research will the marketing of the future need? How will organizations in 2015 research their customers, prospects and markets?  Join our distinguished slate of speakers, each of whom will discuss one aspect of the future of market research for 15 minutes: - The future of customer experience measurement - The future of customer loyalty - The future of enterprise feedback management - The future of innovation research - The future of insight communities - The future of social media research - And more! 


Speakers
avatar for Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

Jeff McKenna - Senior Consultant, Chadwick Martin Bailey

As a senior consultant at Chadwick Martin Bailey, Jeff provides thought leadership and strategic direction on methodological, reporting and client solutions.   Additionally, Jeff is lead product manager for CMB’s Pinpoint Suite, a software solution built on experience from delivering highly valued Voice of the Customer solutions to Fortune 500 companies in travel, retail, and homebuilding.  Jeff’s diverse industry... Read More →
avatar for Sam Klaidman- Principal Advisor, Middlesex Consulting

Sam Klaidman- Principal Advisor, Middlesex Consulting

| Sam Klaidman is the Principal Adviser at the Middlesex Consulting Group. He applies his nearly 45 years of hands-on experience in Engineering, Manufacturing, Customer Service, Consulting and General Management to help small and medium size Clients grow their business and win Customer Loyalty. Sam works with clients to help them set-up and profitably manage their Customer Service organization, including developing a structure, selecting... Read More →
avatar for Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand- Vice President of Marketing, Crimson Hexagon

Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts. Most recently, St. Amand was the director of marketing for ExaGrid Systems, a fast-growing, multi-award-winning developer of... Read More →
avatar for Jeffrey Henning - President, Researchscape

Jeffrey Henning - President, Researchscape

Jeffrey Henning evangelizes new innovation approaches and research techniques. Jeffrey believes nothing is harder, or more rewarding, than growing organizations through innovation.  Jeffrey founded Perseus Development in 1993, pioneering the survey software and enterprise feedback management markets. He was also a market researcher and industry analyst with BIS Strategic Decisions. Jeffrey is an alumnus of Arizona State University and has... Read More →
avatar for Manila S. Austin - Vice President of Research, Communispace

Manila S. Austin - Vice President of Research, Communispace

Manila launched Communispace’s research department in 2005, bringing with her over fifteen years of experience in management consulting and organizational development and ten years of experience in developing and conducting independent research. Manila has worked (as a consultant and as a researcher) with client organizations in various industries, including financial services, telecommunications, consumer packaged goods, healthcare, social... Read More →
avatar for Brian Koma - VP of Research, Vovici

Brian Koma - VP of Research, Vovici

Brian Koma is an accomplished research professional with deep domain knowledge of quantitative and qualitative research and technologies. He has pioneered new approaches that have enabled some of the world’s largest companies to improve customer loyalty and responsiveness through the innovative use of online feedback and social media.   An entrepreneur by background, Brian joined Vovici when the company acquired Stratagem Marketing... Read More →
avatar for Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff - President, Research Rockstar

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on... Read More →


Tuesday October 23, 2012 5:30pm - 8:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA