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Wednesday, October 24 • 10:30am - 12:00pm
Harvesting Consumer Intent from the Social Web

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The social web is a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations and referrals we want to share. These products, services, businesses, places, movies, music, articles, etc. are expressions of interest and intent.   This presents a tremendous and largely untapped opportunity for brands to identify and communicate with consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.  


Speakers
avatar for David Teicher- Associate Editor and Brand H@cker, Advertising Age

David Teicher- Associate Editor and Brand H@cker, Advertising Age

David is the Associate Editor of Ad Age DigitalNext, covering startups in the emerging media and technology space. | | David is also responsible for Ad Age's conference programming efforts, lining up speakers and developing event content. Additionally, he is the resident social... Read More →
avatar for Edward Boches- Chief Innovation Officer, Mullen

Edward Boches- Chief Innovation Officer, Mullen

Edward splits his time between Mullen, an Ad-Age A-list agency, and Boston University’s College of Communications. One of Mullen’s four original partners, he currently serves as the agency’s chief innovation officer. During his 29 years with the agency, most of them spent... Read More →
avatar for Jeff Janer- Co-founder, Springpad

Jeff Janer- Co-founder, Springpad

Jeff spearheads business development and public relations at Springpad. Jeff was most recently CMO of Third Screen Media (acquired by AOL), and has held a variety of senior executive roles at numerous companies, including VP of Marketing & Business Development at Britemoon, Founding... Read More →
avatar for Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner- Publisher and Editor-in-Chief, Cool Mom Picks and Cool Mom Tech

Liz Gumbinner is an EVP Group Creative Director at Deutsch NY, but online, she's best known as the co-publisher and editor-in-chief of Cool Mom Picks and Cool Mom Tech, called "the online arbiter of cool for the swingset crowd" by Parents Magazine. Liz is also the author of Mom-101... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA