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Wednesday, October 24 • 10:30am - 12:00pm
Smarter Marketing on a Smarter Planet: Are You Ready?

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Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for marketing and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses shift from understanding markets to understanding people. We'll explore the challenges and opportunities that come with marketing to the "empowered consumer" and offer solutions to address key challenges facing marketers everywhere: explosion of data, use of social media, vast channel and device choices, and shifting demographics.

 


Speakers
avatar for Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa- Web Experience Evangelist, IBM

Kioko Mwosa is the Lead Evangelist for the Web Experience segment which represents one of the fastest growing and most profitable segments of IBM's software business. He helps to communicate the value of exceptional web experiences and social business for customers worldwide through executive briefings, CIO sponsored workshops, industry conferences and customized demos. He has 14 years with IBM and has a strong technical background working... Read More →


Wednesday October 24, 2012 10:30am - 12:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA