Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for marketing and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses shift from understanding markets to understanding people. We'll explore the challenges and opportunities that come with marketing to the "empowered consumer" and offer solutions to address key challenges facing marketers everywhere: explosion of data, use of social media, vast channel and device choices, and shifting demographics.
