jetBlue Airways exists to provide superior service, a product that inspires and a brand that has a mission in the air travel industry. This mission is simple, bring humanity back to a business that forgot it long ago. jetBlue knows in order to be successful it has to inspire and lead and not fall for fads, but instead remain focused on breaking through the clutter with things that work . Digital innovation is at the heart of jetBlue's DNA and plays a vital role in jetBlue's mission.
Marty St. George, Senior Vice President of Marketing & Commercial Strategy for jetBlue will discuss the enormous opportunities as well as the significant challenges facing the brand and industry in using digital today and tomorrow while staying true to the brand's mission and avoiding the pitfalls of fads.