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Wednesday, October 24 • 12:00pm - 2:00pm
FutureM/IMS Shared Keynote - Advice from a CMO: How to Avoid Digital Fads and Focus on Things that Work

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jetBlue Airways exists to provide superior service, a product that inspires and a brand that has a mission in the air travel industry.  This mission is simple, bring humanity back to a business that forgot it long ago.  jetBlue knows in order to be successful it has to inspire and lead and not fall for fads, but instead remain focused on breaking through the clutter with things that work .  Digital innovation is at the heart of jetBlue's DNA and plays a vital role in jetBlue's mission. 
 
Marty St. George, Senior Vice President of Marketing & Commercial Strategy for jetBlue will discuss the enormous opportunities as well as the significant challenges facing the brand and industry in using digital today and tomorrow while staying true to the brand's mission and avoiding the pitfalls of fads.


Speakers
avatar for Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty St. George- Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product and loyalty strategies.   Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2009.  In his 6 years at JetBlue, he has experienced profits, losses, ice storms, and growth to over 20 new destinations in 10 new countries – but he is proudest of the fact that JetBlue has... Read More →


Wednesday October 24, 2012 12:00pm - 2:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA