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Wednesday, October 24 • 1:00pm - 3:00pm
Sustainable Marketing is the Future

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We have only one planet, but we're using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others.  In response, corporations are adopting sustainability practices, and products are marketed as "green," "eco-friendly," "environmentally friendly," and "energy efficient." What does it really mean to be sustainable? How can people determine which products are truly better and greener?  

Speakers
avatar for Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg- Enterprise Manager, Basel Action Network (BAN)

Mike Enberg is the corporate sustainability evangelist at the non-profit Basel Action Network, the world's leading resource for electronic waste recycling support. Mike helps companies, governments and institutions manage their "e-waste" (the most toxic thing a company produces... Read More →
avatar for Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss- Senior Attorney, Federal Trade Commission (FTC)

Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin... Read More →
avatar for Cannon, Amy- Executive Director, Beyond Benign

Cannon, Amy- Executive Director, Beyond Benign

Amy holds the world's first Ph.D. in Green Chemistry from UMass, an M.S. from UMass and a B.S. from Saint Anselm. Amy was Assistant Professor Green Chemistry and Director Outreach and Community Education, Center for Green Chemistry, UMass Lowell. In 2007 she co-founded Beyond Benign... Read More →
avatar for Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis (Moderator)- Principal and Founder, Eco Marketing

Beth Zonis founded Eco Marketing in 2009 with over 25 years of experience. Eco Marketing represents the intersection of her skills and her passion. She has held or managed almost every marketing function from research to sales. She developed her knowledge of energy and the environment... Read More →
avatar for Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund- Sustainability Advisor, Mango Networks

Lisa Lillelund is an international businesswoman, entrepreneur, and storyteller with over 20 years experience. She has led teams and built strategic partnerships in over 15 countries. In 2006 as Founder of Mango Networks, Lisa focused her mission on consulting in Corporate Citizenship... Read More →

Wednesday October 24, 2012 1:00pm - 3:00pm EDT
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA
  Marketing