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Tuesday, October 23 • 2:00pm - 3:30pm
Lawsuits Suck: Minimizing Risk in Behavioral Advertising and Social Marketing

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For anyone involved in behavioral internet advertising, you know that the rules are constantly changing and just one case, media story or consumer outcry can heat things up in a flash. This session is for anyone who wants to get their arms around the current legal complexities and regulations - and the additional twists and turns that may lie ahead - about internet privacy law and tracking. Help your company avoid missteps that may result in legal action or investigation by making sure you know the latest rules of engagement.

An overview of the current state will be followed with a deep dive into how to minimize risk in the digital domain. Our legal experts will explain it all in plain English and also leave time to answer your questions and explore related issues.

This session will tackle questions such as:

* How do companies use behavioral advertising and social marketing?

* What are the current technologies being used?

* What is the current state of internet privacy law?

* Where is the law headed?

* What are current and future government initiatives regarding online privacy and the "Do Not Track" button?

* Given the ever-changing landscape, how should companies evaluate and minimize litigation risk in marketing and advertising?


Speakers
avatar for Greg Meyer- SVP, Account Director, Hill Holliday

Greg Meyer- SVP, Account Director, Hill Holliday

| Greg is a senior-level integrated marketing professional with 17+ years of experience. He has a proven track record for driving sales growth and consumer engagement via fully integrated programs. He values the ever-evolving digital landscape but will not sacrifice the foundation of branding, insight and differentiation. He loves to bring ideas into market to observe and learn how real consumers respond and has done so for a broad... Read More →
avatar for Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerald D. Silver- Partner, Sullivan & Worcester LLP

Gerry Silver is a partner in the Litigation Group of Sullivan & Worcester's New York office. Mr. Silver has unique experience in software, privacy, cloud computing, internet and IT outsourcing disputes. Mr. Silver also regularly represents clients in financial services disputes, IP disputes, employment discrimination/restrictive covenant litigation and other business disputes. Mr. Silver has substantial trial experience in state and federal... Read More →
avatar for Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman- Partner, Sullivan & Worcester LLP

Kimberly B. Herman is the leader of the firm's Intellectual Property Group. Her practice spans the United States, Europe and the Middle East and emphasizes the law and business of intellectual property with a particular focus on structuring and negotiating complex commercial transactions dealing with software, gaming, music and entertainment-based products; new media, the Internet and publishing; and life sciences, including biotechnology... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA