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Tuesday, October 23 • 2:00pm - 3:30pm
The Channel-less Consumer: Identifying Attribution within Digital

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Where is mobile’s credit along digital conversion path?  Measuring mobile's contribution to online conversion has been difficult or even impossible... until now.    Together with top mobile and digital analytics providers, and presenting a travel client's mobile attribution case, we will explore the attribution challenges and opportunities for today's marketer, with a focus on identifying mobile’s credit along the digital conversion path. 


Speakers
avatar for Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael Kaushansky - SVP, Analytics & Insights, Havas Digital

Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups, working closely with Havas Media's research team to ensure seamless, integrated processes and insights across business units. Michael has been in analytics for over 15 years, with a focus on consumer insights, statistical modeling, and online marketing analysis.  He possesses a... Read More →
avatar for Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong - Managing Director, US, Mobext - Havas Digital

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital; he founded the practice in 2008.  Phuc has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His team provides mobile  stewardship for Fortune 500 clients within retail, CPG, automotive and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards... Read More →

Sponsors

Tuesday October 23, 2012 2:00pm - 3:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA