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Wednesday, October 24 • 1:30pm - 3:00pm
Social: Metrics That Will Matter

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Social media has quickly become one of the preferred marketing channels. When done right, social media can foster meaningful relationships between brands and consumers. However, since social network advertising is relatively new, many marketers still have many questions, such as: which metrics matter, what ad formats are working or are not working, how to evaluate these campaigns and how to efficiently and effectively optimize. Our presentation will address these questions, in addition to reviewing our findings from our joint white paper with Kenshoo. We will also unveil our newly defined metric that all marketers should be using to measure success


Speakers
avatar for Alan Osetek - President,	Resolution Media, an Omnicom Media Group Company

Alan Osetek - President, Resolution Media, an Omnicom Media Group Company

Alan Osetek is the President of Resolution Media and oversees the growth and expansion of the brand in the U.S. A digital industry veteran, prior to joining Resolution Media, Osetek was the Managing Director for iProspect’s Boston office, responsible for overseeing all activities... Read More →
avatar for Erica Barth - Vice President Products & Partnerships, Resolution Media, an Omnicom Media Group Company

Erica Barth - Vice President Products & Partnerships, Resolution Media, an Omnicom Media Group Company

Erica Barth is Vice President of Products and Partnerships for Resolution Media, Omnicom’s (NYSE:OMC) search agency. She is responsible for driving the strategic direction of the firm’s existing service offering and partnerships. In this role, Barth focuses on practice development... Read More →
avatar for Todd Herrold- Senior Director, Product Marketing, Kenshoo Social

Todd Herrold- Senior Director, Product Marketing, Kenshoo Social

Todd Herrold is Senior Director, Product Marketing. He leads the product marketing team for Kenshoo Social, a global technology platform that activates and illuminates the value of social media with breakthrough technology that drives results. | | Previously, Herrold served as Kenshoo... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA