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Wednesday, October 24 • 1:30pm - 3:00pm
The Future State of Mobile Audience: Scale, Targeting and Tracking

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Mobile subscriptions have already passed the population of the US - and will continue to grow. Most marketers have realized the incredible opportunity mobile brings. What they're stuck on, however, is how to target and approach this massive audience at scale. This panel offers marketers  insight into the scale and breadth of mobile audiences, how they compare to their PC analogs, how and why marketers should reach them, and how to respectively gain insights based on mobile consumer behavior. Attendees will hear from ad network, ad agency, and data execs about how audience is shaping the mobile advertising landscape. 

avatar for Victor Milligan- CMO, Nexage

Victor Milligan- CMO, Nexage

Victor joined Nexage from Martin Dawes Analytics (MDA) where he served as Chief Strategy Officer and Chief Marketing Officer and led strategy, marketing, partner development, product management, and business development. Victor successfully repositioned MDA into the high-growth analytic market, driving growth in the communications and media markets, leading entry in the Utility/Smart Grid market, and winning the first global OEM... Read More →
avatar for Matt Duffy - VP of Marketing, Jumptap

Matt Duffy - VP of Marketing, Jumptap

Matt Duffy is responsible for crafting and executing on Jumptap’s marketing and brand strategy. He has more than ten years of marketing and sales experience in the advertising and communications industries. Prior to Jumptap, Mr. Duffy served as VP of Marketing at Schwartz Communications, the largest PR agency in New England. He has also previously worked at media and research company IDG, where he was Group VP of Marketing and oversaw... Read More →
avatar for Sonny Kim- SVP of Digital Media, PGR Media

Sonny Kim- SVP of Digital Media, PGR Media

Sonny joins from AMP agency where she was SVP of Digital and responsible for digital | strategy and planning for AMP’s clients. Prior to its acquisition by AMP in 2008, she served | as Partner of Fulgent Media playing a vital role in the growth of the agency. Through 16 years | of experience on publisher and agency sides of the business, Sonny is an accomplished and | award‐winning marketer who champions the art and science of digital... Read More →
avatar for Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri - Managing Director of Data Services, AdAdvisor, TARGUSinfo

Ken Barbieri is responsible for leading TARGUSinfo’s efforts in establishing key strategic partnerships for the AdAdvisor business across online and mobile display advertising. Prior to TARGUSinfo, Ken worked as VP of Business Development for Lucidmedia, a leading advertising targeting and buying platform, where he was responsible for strategic partnerships and overall company strategy. Ken has spent over a decade working in the online... Read More →

Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA