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Wednesday, October 24 • 1:30pm - 3:00pm
Attracting A Million Members In A Flash: Joss & Main and Content Commerce

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Building a loyal following around your business is important, but how do you find the right audience and turn consumer curiosity into actual currency? John Mulliken, co-founder and general manager of Joss & Main, discusses how his company went from 0 members to over 1 million décor devotees in less than 18 months, and is on track to pull in more than $100 million by year’s end. John will share new & unconventional methods to obtaining members, and building the future of engagement marketing in a rapidly changing, rapidly growing landscape of novel e-commerce formats.


Speakers
avatar for John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John Mulliken- General Manager, Joss & Main/ VP Strategic Initiatives, Wayfair

John is co-founder and General Manager of Joss & Main. John spearheads the overall business strategy, as well as the execution of marketing, operations, creative, merchandising, and technology. John also is VP of Strategic Initiatives for Joss & Main's parent, Wayfair - the No. 1 online-only retailer of home goods. | | John worked for a decade in strategic management consulting, most recently at The Boston Consulting Group, where... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA