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Wednesday, October 24 • 1:30pm - 3:00pm
Enterprise Software Marketing in an Open Source World

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Open Source software has taken hold in the enterprise and Red Hat and Acquia are driving the revolution – a revolution that raises a variety of new challenges for software marketing professionals including:

  • Brand differentiation when technology converges
  • Positioning in a post-Features & Functions world 
  • Channel partner development with an open source solution
  • Ecosystem cultivation to influence software adoption

Join Ontios, Red Hat and Acquia for a spirited discussion into how the worlds leading open source firms are rethinking enterprise software marketing, supporting their ecosystems and propelling tremendous growth through both traditional and social media, channels outreach and other innovative approaches. 


Speakers
avatar for Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike Werner- Sr Director, ISV & Developer Ecosystem, Platform Business Unit, Red Hat

Mike manages a team of marketing, program and evangelism professionals responsible for building and scaling a vibrant worldwide 3rd party ecosystem of solutions and technologies which will power the modern business based on the Red Hat platform. Mike’s team is responsible for winning the hearts and minds of the developer audience and creating a network of dependable and active business and technical relationships scaling from emerging... Read More →
avatar for Bryan House- Vice President of Product Marketing, Acquia

Bryan House- Vice President of Product Marketing, Acquia

Bryan House is the vice president of product marketing at Acquia, where he was employee #6 when he joined five years ago. In his role, Bryan is responsible for evangelizing open source, Drupal and Acquia to analysts, media, and customers around the globe. Prior to Acquia, Bryan ran product marketing at EMC for Documentum's collaboration, document management and search technologies. Prior to EMC, Bryan worked in product marketing and... Read More →
avatar for John Francis- Principal, Ontios

John Francis- Principal, Ontios

John has served as President at several award winning interactive services, strategy and application development firms. He served three terms (9 years) on the MITX board, acting as co-chair of the MITX Innovation Awards from its’ inception through 2011. He is a frequent guest lecturer at the graduate schools of business at both Babson and Boston College, has served as an advisor to several early stage technology companies and... Read More →


Wednesday October 24, 2012 1:30pm - 3:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA