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Thursday, October 25 • 9:00am - 11:00am
Loyalty: How New Technologies Will Help Business Gain Long-Term Customers

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It's easier to retain a customer than to gain a new one. New technologies make it easier than ever to make sure that once a customer buys your product, they keep on buying for the long term. This session will feature several companies on the cutting edge of loyalty marketing presenting their ideas, technology, and best practices. Savvy brand managers, marketers, and businesses should expect to walk away from the session saying, "We should be doing that."

Speakers
avatar for Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson- Vice President and General Manager, SaveLocal, Constant Contact

Dave Gilbertson joined Constant Contact in 2009. He is the founding general manager of the SaveLocal business unit at Constant Contact, which is dedicated to putting control of local deals back in the hands of small merchants. Previously, Dave served as vice president of strategy and corporate development, where he guided a number of key strategic decisions and led the acquisitions of NutshellMail, BantamLive, MobManager, and CardStar... Read More →
avatar for Kyle Clark- Sales Engineer, Bunchball

Kyle Clark- Sales Engineer, Bunchball

Kyle Clark, a recognized expert in consumer loyalty technology, has spent over 6 years designing and implementing consumer loyalty platforms for Fortune 100 companies. Kyle is currently a Sales Engineer at Bunchball, which was just recognized as one of the Top 10 Most Innovative gaming companies for 2012 by Fast Company magazine. Prior to joining Bunchball, Kyle was Director of Client Technology Solutions at Maritz Loyalty and... Read More →
avatar for Josh Grossman- Director of Marketing, SavingStar

Josh Grossman- Director of Marketing, SavingStar

Josh Grossman leads marketing for SavingStar, the only national 100% digital grocery savings service. Launched in April 2011, SavingStar has grown to over 2 million users by providing an easy way for consumers to save on groceries without the hassle of clipping or printing paper coupons. Josh has 10 years experience in online consumer marketing ranging from e-commerce to games, tech, and social networks. Josh attended Cornell University... Read More →
avatar for Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel- Vice President of Global Marketing, Likeable Media

Jenna Lebel is Vice President of Global Marketing at Likeable Media. Joining Likeable in 2009 as Account Director, Jenna quickly moved up to Managing Director where she managed the entire account strategy team. She also developed Likeable’s suite of human-powered products designed to make organizations more likeable online and off. Jenna currently leads all global marketing efforts for Likeable. Previously, Jenna worked in... Read More →
avatar for Tom Burgess- CEO, Linkable Networks

Tom Burgess- CEO, Linkable Networks

Tom Burgess is a seasoned media and marketing executive with deep interactive advertising and digital media technology experience. His ability to identify the “next big thing” has lead him to launch several successful companies including Third Screen Media, acquired by AOL in 2007 and serve as President of CollegeLink.com which was sold to Monster.com. Burgess consistently provides excellent returns for investors and holds... Read More →
avatar for Scott Roth- Director, Client Solutions, Medallia

Scott Roth- Director, Client Solutions, Medallia

Scott leads Medallia's Boston office. He is actively involved in the sales process, helping companies understand how the Medallia platform can support and grow their Customer Experience Management program. At the same time, Scott also oversees Client Solutions activity in the region, ensuring 100% customer satisfaction. | | | Prior to Medallia, Scott was a Practice Manager at Endeca Technologies. He was responsible for consulting... Read More →

Thursday October 25, 2012 9:00am - 11:00am
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA
  Marketing