New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Augmenting Reality for Ultimate UX:
As social networks, mobile platforms, and data providers increasingly work together to record every minute detail of our lives, could an augmented world become a reality? New products such as Google Goggles and smartphones/tablets will lead to a major step forward in not just tailoring advertising to an indivdiual, but possibly changing that individual's world and fostering brand engagement that goes beyond campaign flight dates. We've learned how to seamlessly integrate our media into the physical world and the digital world; now it's time to bring the digital into the physical and literally manipulate, rather than integrate, users' perceptions.