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Thursday, October 25 • 9:00am - 1:00pm
20/20: How Lady Gaga is Defining the Future of Marketing

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New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about How Lady Gaga is Defining the Future of Marketing:

Lady Gaga is setting the stage for what works, and what's next for our industry. Whether or not you like her music, you have to respect her marketing mojo. The team behind the Gaga brand demonstrates the evolving needs of agencies and in-house marketing teams. Her strategic social media leaks, PR, partnerships, and momentum are strategized with as much creativity as her red carpet looks. The authenticity at the core of Gaga's brand identity and commercial success has resulted in an army of passionate brand advocates and incredible buzz. This presentation will explore one millennial marketer's view of Gaga as a marketing mogul.

avatar for Katie Martell- Director of Buzz, Netprospex

Katie Martell- Director of Buzz, Netprospex

Katie Martell is a millennial marketer who has followed the career of Lady Gaga through a marketing lens, and believes the success of this pop performance artist reminds us of the importance of authenticity and risk-taking in our work. As the Director of Buzz for fast-growing B2B... Read More →


Thursday October 25, 2012 9:00am - 1:00pm EDT
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA