New this year, FutureM's 20/20 will bring together a lightning fast flurry of young speakers to offer up provocative ideas, debate-worthy questions and unique scenarios about where Marketing is going and what’s next for the web and mobile. FutureM’s 20/20 track will feature 20-something entrepreneurs, students and marketing guru-hopefuls discussing their views of the next wave of the industry for 20 minutes. Read more about Marketing Makeover for Unsexy Industries:
This presentation looks at what's going on in marketing among unsexy industries. Consumer goods, online services and mobile apps are driving new ideas in marketing and have the media coverage and talent magnetism to show for it. But what about biotech or hospitals or retirement homes or even social services? There are opportunities for creative marketing when your audience isn’t demanding or expecting anything new or different. These unsexy industries are vital and present a great opportunity for daredevil marketers to take risks and change their industries.