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Thursday, October 25 • 9:30am - 11:00am
Unlocking Creativity - New Marketing Opportunities with Music

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Finding partners that align with your brand can be a challenge, but when it comes to offering quality opportunities for emerging creatives that can be even more the case. Hear Converse and Indaba Media illustrate how they mutually unlock creativity by challenging their communities and fans to come together on creative, social and high-quality opportunities. Through the Rubber Tracks studio, Converse has already enabled 300+ musicians to step up their game professionally. With Indaba Media, that experience has come online through several campaigns that put Rubber Tracks' content onto Facebook, encourage creative remixes of classic and new music, and more.


Speakers
avatar for Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

Lauren Zettler- Musician, Converse Rubber Tracks Artist, I Am Lightyear

The ability to reinvent yourself takes talent, without a doubt, both because it requires enough skill to remake your persona and enough courage to let go of who you were before. Lightyear, the brand new electro-pop baby of Lauren Zettler, is the product of such talent in action. Lightyear combines stark, popping electronics, warm, bouncing basslines and Zettler’s own airy vocals, to create a sound that’s both human and... Read More →
avatar for Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg- Senior Vice President of Business Development, Indaba Media

Sean Rosenberg joined Indaba Media in January 2012 as Senior Vice President of Business Development. He develops opportunities for brands & record labels to collaborate with Indaba Music members. Prior to joining Indaba, Sean worked in artist management, built the RCA/Jive mobile business unit, led global digital accounts for Sony Music Entertainment, and founded the USA operations for Grapple Mobile. An active bass player, he currently... Read More →
avatar for Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill- Chief Marketing Officer, Converse, Inc.

Geoff Cottrill joined Converse, Inc. in November 2007 as CMO. He leads global brand development as well as marketing strategy and brand management functions including advertising, sports marketing, brand design, digital, communications, and retail marketing.  | | He previously served as Vice President, Global Entertainment for Starbucks, and also worked for The Coca Cola Company and Procter & Gamble. Cottrill has also served on the... Read More →
avatar for Kate Pokorny - Founder, Pluck PR

Kate Pokorny - Founder, Pluck PR

Kate works as a communications consultant to several technology companies through her firm. Throughout her career both at large, global agencies and small boutique firms, she has worked with companies including Indaba Media, FanBridge, Zong, NetSuite, Avid, Symphony Teleca, Pret a Manger, Progress Software, Wayfair and more. | | Separate from her professional pursuits, Kate is also an active leader in Boston organizations including The... Read More →


Thursday October 25, 2012 9:30am - 11:00am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA