Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Thursday, October 25 • 11:00am - 12:30pm
Creating Meaningful Digital Experiences: The Semiotics of UX

Sign up or log in to save this to your schedule and see who's attending!

Do relationships between brands and consumers arise naturally, or are they designed? If the goal of design is to influence, modify, and drive behavior, shouldn’t we explore the meaning of those underlying interactions?

The idea that designed elements must be easy to interpret has greater potential for consumers and brands than just ensuring that a website or web application is usable. Looking at trends like gestural interfaces, gamification, and pervasive social media from a semiotic point of view may help us better understand how to create user experiences that generate truly meaningful relationships between brands and people.


Speakers
avatar for Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie McIntyre- Director, Client Strategy, 25K DIGITAL

Katie manages UX and client strategy at 25K DIGITAL, a company specializing in advanced user experience and interaction design. With a background in brand planning, cognitive linguistics, and qualitative research, her approach always focuses first on everyday human behavior. In her current role, she combines technology with this understanding to craft more natural, intuitive digital experiences. She has worked with clients ranging... Read More →
avatar for Mark Badger- UX/Creative Director, Roundarch Isobar

Mark Badger- UX/Creative Director, Roundarch Isobar

Mark has spent over 15 years honing his skills in conceptual design, digital strategy, and experience design. From his first website in 1996 to work with global corporations, Mark has delivered elegant and intuitive digital experiences for clients in retail, financial service, technology, and government. Studying traditional architecture as an undergrad has led him to design structures and environments built with code rather than concrete... Read More →
avatar for Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn- Semiotic Brand Analyst, King Mixer LLC

Joshua Glenn is a Boston-based editor, publisher, and a freelance writer and semiologist. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut; and cofounder of HiLoBooks. In 2011, he produced and co-designed the iPhone app KER-PUNCH. He's written and edited several books, and is a former newspaper columnist and magazine editor. In the '90s he was co-producer of the DIY and online social networking website Tripod.com... Read More →
avatar for Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt- UX Strategist, Surrounding Signifiers

Thomas Wendt is a user experience strategist in New York City where he collaborates with agencies, startups, and established companies to bring strategic vison to UX and product development projects. Educated in semiotics, philosophy, and psychology, Thomas brings a unique perspective to the design process. He is currently working on a mobile application that uses behavioral and contextual design principles to help people quit smoking. Find... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA