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Thursday, October 25 • 11:00am - 12:30pm
YouTube Nation: Business Video Will Need Marketing More Than Special Effects

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Don't exhaust your entire marketing budget on an over-produced video that may not get any views. YouTube and and online video represent the onset of precision market sizing, hyper-targeting, and 10X response rates. YouTube revolutionized online video. Now it's poised to do the same with business by incorporating great programming, customized branding, and highly-targeted advertising. Are you and your organization ready to use YouTube to engage your prospects, partners, customers, and employees like never before? More importantly, are you willing to embrace a medium that will increase your marketing response by a magnitude? We'll demo hyper-targeting live.


Speakers
avatar for Rob Ciampa- Executive Vice President of Sales and Marketing, Pixability

Rob Ciampa- Executive Vice President of Sales and Marketing, Pixability

Rob Ciampa is Executive Vice President of Sales and Marketing for | Pixability, a video marketing company based at the Cambridge Innovation | Center. He is also an award-winning marketer who’s used video to help | bring 75 innovative products and services to global markets, generating | over $1 billion in sales. Rob co-founded NetEffect and grew it into one | of the world's largest specialized systems integration firms. While | there... Read More →


Thursday October 25, 2012 11:00am - 12:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA