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Thursday, October 25 • 12:30pm - 2:30pm
Are Brands Becoming Media Houses?

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Marketing, advertising and agency professionals are starting to ask: “Are brands becoming media houses?”It’s clear that marketing is not the way that it used to be. The ways we find, consume and share information have changed dramatically over the past few years. This trend has caused marketers to step back and rethink strategies for addressing potential customers, and assess the ways that they can position themselves as trusted resources—not just product and service providers. This panel discussion will cover how the changes in marketing, publishing and consumer behavior have impacted the way brands strengthen customer loyalty via content.


Speakers
avatar for Leslie Reiser- Program Director, WW Digital Marketing, 	IBM General Business

Leslie Reiser- Program Director, WW Digital Marketing, IBM General Business

Leslie is a nationally recognized social media marketing expert. During her tenure with IBM, Leslie has managed complex global initiatives, developed and deployed effective web strategies, portal sites, e-marketing programs, and online social marketing communities targeted to the needs of small and medium business professionals. A highly effective executive, she directs a globally dispersed team of digital marketing professionals... Read More →
avatar for David Woodrow- 	 Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow- Senior Vice President of Strategic Services, Skyword Inc.

David Woodrow leads the Skyword Partner Services team, which develops and executes clients’ content marketing programs. Prior to joining Skyword, David headed the Client Services organization at Participate Systems, a technology and professional services company that developed and managed online communities for Fortune 500 companies. He also held senior positions at IBM, where he served as a senior engineer, and at Arthur Andersen... Read More →
avatar for Tom Gerace- Founder and CEO, Skyword Inc.

Tom Gerace- Founder and CEO, Skyword Inc.

| Tom Gerace is the CEO and Founder of Skyword Inc., the leading content production platform. Tom is a serial entrepreneur, marketer and innovator. Tom is also founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002, and Gather.com, a social networking site where members share user-generated content online and earn a portion of the company’s advertising revenue. At... Read More →
avatar for Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina- Managing Director of Content Marketing Solutions, Resolution Media

Heather Molina is the Managing Director of Content Marketing Solutions at Resolution, and manages Resolution Canada. She is responsible for the strategic direction of data-driven content creation opportunities, as well as overseeing the expansion of the Resolution's search offering in Canada. Before taking on these roles, Heather was the Managing Director of Resolution's PHD business in New York City. Her responsibilities included... Read More →
avatar for Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell- Vice President, Global Business Development, Thomson Reuters

Daniel Mandell is the Vice President of Business Development at Thomson Reuters where he is responsible for helping the world's largest international news agency evolve in the digital era. A seasoned digital executive with over 10 years of experience across both web and mobile, Daniel leads global business development for Thomson Reuters Media group including strategic/commercial partnerships, acquisitions and new product initiatives. He... Read More →


Thursday October 25, 2012 12:30pm - 2:30pm
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA