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Thursday, October 25 • 1:00pm - 5:00pm
Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine

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Is digital lovin' as good as the real thing? FutureM’s first-ever UnPanel (a panel version of an unconference!) will explore all that is satisfying and all that is wrong with a technology-driven future of marketing, and where real human participation is needed. This marketing orgy features you and a group of partners, led by conversation starters as we attempt to figure out where man fits among the technologies that dominate marketing today. Is the human element needed in marketing’s future? The UnPanel will capture your ideas and deliver a rousing conclusion that will define humans’ role among machines in this brave new marketing world.


Speakers
avatar for Nicolas Boillot- CEO, HB Agency

Nicolas Boillot- CEO, HB Agency

Author of the forthcoming book, "I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable," Boillot regularly speaks on branding, marketing and PR topics.
avatar for Melissa Fleck- Senior Director, Head of Design, Optaros

Melissa Fleck- Senior Director, Head of Design, Optaros

Fleck is a creative director with more than ten years of industry experiences strategizing, designing and delivering digital experiences for several well-known brands.
avatar for SchneiderMike - SVP Incubator, Allen & Gerritsen

SchneiderMike - SVP Incubator, Allen & Gerritsen

@SchneiderMike is Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences rooted in ROI while helping define "what's next" for the agency and the industry. | Mike has spent his career solving problems using technology with a... Read More →
avatar for Todd Van Hoosear- Principal, Fresh Ground

Todd Van Hoosear- Principal, Fresh Ground

Van Hoosear founded the Social Media Club Boston, serves on the board of Publicity Club of New England and teaches a popular class on new media and PR at Boston University. He is also a fellow for the Society for New Communications Research.  
avatar for Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken Dec (Moderator)- Senior Vice President, Client Services, MC2

Ken leads MC2’s Boston office and develops new business opportunities company-wide that positions MC2 as a strategic partner in the face-to-face arena.
avatar for Philip DesAutels- Social Technologist, IoT Works

Philip DesAutels- Social Technologist, IoT Works

With more than 25 years of industry experience managing the interface of technology and society, and extensive research into the topic, Dr. DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the transformative power of technology.



Thursday October 25, 2012 1:00pm - 5:00pm
Fidelity's Center for Applied Technology Innovation District - 245 Summer St, Boston MA