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Wednesday, October 24 • 4:30pm - 6:00pm
Storytelling for Businesses

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Today, more than ever, marketing professionals are in the business of building relationships.  The strongest relationships are built upon shared beliefs - and storytelling is the ultimate way to share them. In this fun and interactive session with Small Army leaders Jeff Freedman and Steve Kolander, you will learn how leading organizations share their core beliefs through compelling stories that cause audiences to listen, engage and act.  

 

 


Speakers
avatar for Jeff Freedman- CEO, Small Army

Jeff Freedman- CEO, Small Army

As a 20+ year marketing veteran with regional and national brands, Jeff has witnessed first-hand the changing role of marketing and the way in which consumers interact with brands. | | Today, Jeff leads the ongoing evolution of Small Army to adapt to this changing dynamic, and help brands build consumer relationships by creating stories that cause them to engage, share and act.  | | Jeff is also the founder and CEO of Small Army for a... Read More →
avatar for Steve Kolander- EVP, Creative Director, Small Army

Steve Kolander- EVP, Creative Director, Small Army

Steve Kolander learned the importance of storytelling by writing professionally as both an ad writer and a recording artist. He learned that a story must motivate someone and inspire him/her to think or act. Upon mastering this skill, he wrote and performed songs that hit the Billboard charts. He also wrote songs for other artists like the Dixie Chicks and others. | | When returning to advertising, he brought his storytelling sensibilities... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA