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Wednesday, October 24 • 4:30pm - 6:00pm
How can Happiness Moments Change the World of Mobile Marketing?

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With the advent of mobile, agencies and brands have been forced to adapt and rethink their digital marketing strategies. Unfortunately, much of what now takes place in mobile advertising is transplanting display and banner ads from the web directly into applications thus ruining the user’s experience. Let’s forget that the banner ever happened and instead focus on behavior that is already taking place, creating engagement that ultimately leads directly to affinity. The secret lies in being able to make advertising human again... Let us show you how we’re working towards it at Kiip thru happiness moments and millions of smartphones.


Speakers
avatar for Brian Wong- CEO and Co-Founder, Kiip

Brian Wong- CEO and Co-Founder, Kiip

Brian Wong is the co-founder and CEO of Kiip, a mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps. | | Called the youngest person to ever receive venture capital funding by TechCrunch and the Wall Street Journal, Brian received his Bachelors of Commerce degree from the University of British Columbia at age 18. He has been... Read More →
avatar for Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin- VP, Media, Sony Music Entertainment

Kyle Sherwin is VP, Media at Sony Music Entertainment. A 17 year veteran of the advertising and music business, Kyle is responsible for developing strategic media plans across all channels to support Sony Music labels releases in the US. Additionally, Kyle helped found Arcade Creative Group, a 3 year old advertising, design and strategic marketing subsidiary of Sony Music. Prior to Sony Music Kyle held positions at major advertising... Read More →
avatar for Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah- Vice President, Online, Mobile & Social, 1-800 Flowers

Amit Shah leads social and mobile commerce for 1800flowers, the world's leading florist and gift company. In addition, he manages the strategic adoption of new and emerging technologies across the online, mobile and social media customer experiences. Amit's innovative work in leveraging technology and marketing has been featured in publications like the New York Times and Ad Week, and in numerous industry case studies. Previously, Amit worked... Read More →
avatar for Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman- Digital Brand Manager, PepsiCo

Joshua Nafman is a digital brand manager at PepsiCo, where he drives the digital marketing agency for Diet Pepsi, Pepsi Max and Pepsi Next. Joshua lives in Queens, NY with a girlfriend and dog he adores and a cat that despises him.
avatar for Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng- Media Director, M&C Saatchi Mobile

Gabriel Cheng is the Media Director at M&C Saatchi Mobile. He leads the global media team based out of New York City with the reputation as the market leader in performance mobile advertising and experience at advising many of the world¹s most recognizable brands. M&C Saatchi Mobile¹s global planning and buying experience is unrivaled as confirmed by its client presence in more than 40 countries. With ad tech and digital... Read More →
avatar for Chris Kobran- VP of Sales, Kiip

Chris Kobran- VP of Sales, Kiip

Chris is a 15+ year ad industry veteran with a diverse background in digital / traditional media sales and sponsorship management. He has a proven track record in building teams and selling non-traditional ad products to fortune 500 companies. Prior to Joining Kiip as VP of Sales, he held director level positions at Digg, Clearspring Technologies and CNET Networks. Chris has also held Sr. Management positions at Primedia, GamePro - IDG... Read More →


Wednesday October 24, 2012 4:30pm - 6:00pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA