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Thursday, October 25 • 8:00am - 9:30am
Social Marketing Strategies Gone Private; New Ways to Engage

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Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.


Speakers
avatar for Daniel Sullivan- CEO, Crowdly

Daniel Sullivan- CEO, Crowdly

Daniel is a self-described “serial entrepreneur” with interests in the social application of technology to utilize the strength and engagement of networked communities and audiences. It has been his mission over the years to build smarter, better, and more useful communities. Daniel has been a strategy consultant at Dell working on building stronger personal knowledge networks, Founder at Crowdly and Appswell, co-founder and... Read More →
avatar for Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith Flynn-Ripley- CEO, MediaFriends, Inc.

Meredith is a broadband and mobile entrepreneur focused on the convergence of consumer, media, and cross-platform technology. She has introduced transformative consumer media technology to consumers and businesses across multiple platforms. Meredith began her career as VP of Digital Technologies with Ogilvy and Mather Interactive. Following stints at MediaOne and RoadRunner, Meredith became the CEO of Into Networks, Stargus, Integra5... Read More →


Thursday October 25, 2012 8:00am - 9:30am
Microsoft's New England Research and Development Center Kendall Square - 1 Memorial Drive, Cambridge MA