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Wednesday, October 24 • 3:00pm - 4:30pm
Bringing Digital Content to Brick and Mortar Retail

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Technologies continue to miniaturize and commoditize, making it easier than ever to bring digital content into traditional retail environments. One challenge facing both brands and retailers will be designing great user-centric experiences with this content - an opportunity that's only beginning to unfold. This panel will discuss the implications facing various stakeholders from agencies/marketing to retailers and retail analysts. 


Speakers
avatar for Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe- Global Digital Marketing and Brand Management, New Balance

Stacey Howe currently leads Global Digital Marketing and Brand Management for New Balance Athletic Shoe, Inc., based in Boston, MA. In this capacity, she directs the company’s digital brand strategy for the company’s website, online advertising, social media, mobile, event and in-store consumer engagement initiatives. | | She earned her MBA in Marketing at the Warsaw Center for Sports Marketing at the University of Oregon... Read More →
avatar for Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin- Interaction Designer, IDEO

Todd Vanderlin is an interaction designer at IDEO Boston. He helps clients realize ideas and communicates those ideas by quickly building functional and interactive experience prototypes. Todd has experience in developing and implementing complex interactive systems and interfaces across a multitude of industries. Past clients include PNC Bank, the City of Boston, 23andMe, Sealy, and HBO. | | Prior to IDEO, Todd worked as the Director... Read More →
avatar for Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian Fitzpatrick (Moderator)- Founding Partner, Almighty

Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content. | | Ian works across the full range of Almighty's client roster, most-recently focusing his energy on the launch of New Balance's Minimus footwear line, the rollout of a... Read More →
avatar for Erik Pelletier- Director of Client Services, Almighty

Erik Pelletier- Director of Client Services, Almighty

Erik is the executive lead for the client services team at Almighty, focused on aligning Almighty's capabilities with the business objectives of our clients, and providing both strategic and tactical leadership to help both bring work to market and identify opportunities for learning and innovation. | | An accomplished technologist, Erik brings a unique perspective to this role. He has led initiatives at the intersection of marketing... Read More →


Wednesday October 24, 2012 3:00pm - 4:30pm
Hynes Convention Center Back Bay - 900 Boylston Street, Boston MA